Today’s celebrities don’t simply stick with the avenue that led them to fame; instead, they opt for a number of ventures to keep expanding their portfolios and remain relevant. One bandwagon that a lot of celebrities have jumped on is wine brands, with award-winning actors, musicians, and athletes putting their names on wine bottles. So, if you’re a big fan of Hollywood and a lover of wine, then maybe now is the time to invest in a bespoke wine rack to hold all your celebrity wines.
Brad Pitt and Angelina Jolie – Château Miraval
Before they separated from one another, Brad Pitt and Angelina Jolie purchased Château Miraval, a stunning estate in Provence, France. This led to their rosé, Miraval Rosé, becoming one of the top rosé wines around the world. They created this in partnership with the renowned Perrin winemaking family, and the wine boasts a fresh and elegant profile that’s been praised for its high quality. Thanks to this collaboration, it’s safe to say that the wine is far from just a celebrity novelty – in fact, it stands on its own merit within the wine community.
Francis Ford Coppola – Coppola Wines
The 1970s saw the legendary filmmaker Francis Ford Coppola become involved in the wine industry. His Coppola Wines is based in the Sonoma County of California, and they have since become iconic in their own right. Within Coppola’s wines, you’ll find a wide array of labels, including affordable options and high-end vintages. He approaches winemaking with the same creativity and attention to detail that he invests in his films. As a result, Coppola Wines has become one of the most widely recognized celebrity wine brands in the US.
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Snoop Dogg – 19 Crimes
Rap icon Snoop Dogg partnered with an Australian wine company, 19 Crimes. Together, they launched “Snoop Cali Red”, which is renowned for its bold, full-bodied profile, meaning it has received attention from wine enthusiasts and Snoop Dogg fans alike. In celebrity-driven branding in the wine industry, personality and storytelling are crucial. In fact, they’re just as important as the product itself.
Post Malone – Maison No. 9
Not only has Post Malone been nominated for a Grammy for his music, but he has also introduced his own line of French rosé. He established his brand in 2020, and it’s known as Maison No. 9. He named his brand after his favorite tarot card, reflecting his laid-back yet luxurious style. Thanks to the crisp and refreshing taste and sleek packaging, Maison No. 9 has become very popular, making Malone a serious player in the celebrity wine game.
Cameron Diaz – Avaline
In 2020, Cameron Diaz launched her wine brand, Avaline, with her fellow entrepreneur, Katherine Power. The Avaline brand is all about organic, sustainable winemaking to provide clean and vegan-friendly wines without any sugar or chemicals. Diaz started the brand on a mission to create a wine that aligns with her holistic health philosophy. As a result, her customer base largely shares the same values as her. Avaline is perfectly placed for consumers who are increasingly conscious of what they consume, which is why the brand has gained popularity among wellness-focused drinkers.
Are Celebrity Wines Worth the Hype?
The answer to this question largely depends on the specific wine. For instance, some celebrity wines have garnered critical acclaim, whereas others have been accused of being more about marketing than winemaking. That said, a number of celebrity brands have proven themselves in blind taste tests and competitions. So, if you’re looking for a good wine with a celebrity name, it’s important to be selective to make sure you’re not getting sucked into marketing ploys.
