Mistakes in responding to Google reviews can immensely impact your online reputation and hamper your business directly. Almost 88% of consumers read Google reviews to estimate a company’s quality and standards.
Therefore, your responses are a vital deciding factor for your online viewers. It can either impress them or drive them away. You can buy Google reviews and check how your responses drive more traffic.
However, first, review the common mistakes people often make while responding to their Google reviews.
Top 10 Mistakes You Should Avoid While Replying to Google Reviews
Your consumers are your biggest critics, and they can quickly make their criticisms online. But it is your responsibility to respond to these criticisms that talk about your capacity to handle them.
People often underestimate the power of review responses and make silly mistakes out of sheer ignorance. Therefore, it is high time to acknowledge 11 common mistakes.
-
Not Responding On Time
Your prompt response to Google reviews shows your dedication and commitment to your business’s success. It also shows that you are keen to address your customers’ needs and concerns.
Therefore, your delays in responding to your Google reviews subtly suggest that you are not serious about your customers’ opinions or grievances. This mistake can severely damage your online reputation by causing you to lose consumer trust.
-
Only Responding To Negative Ones
If you only respond to negative reviews, you are making a big mistake. While replying to negative reviews, do not avoid positive ones. Positive review responses are equally important for improving engagement.
Therefore, replying to your positive reviews is essential. Thank them for giving their feedback and showing your desire to have them back soon. This will encourage your happy customers to share their experiences further.
-
Using Google Translate to Auto-Translate Responses
You can have multilingual customers and feel using Google Translate to translate your responses into different languages quickly. However, these auto-translations are often inaccurate, and the tone or sentiment is not understood.
This type of mistake can create a bad impression in front of your audience, who can quickly judge you as insincere. Therefore, hire a professional translator or double-check the auto-translate to avoid translation errors.
-
Replying in English To Non-English Reviews
You may feel it is good to always use English to avoid translation errors, but here, you are also mistaking. If your customers are writing in their native language, then they are expecting replies in that language.
Using English to respond to such reviews will show that you are indifferent to the sentiments of your multilingual customers. Hence, make an effort to translate or hire a professional translator.
-
Copy and Paste Responses
It is tempting to copy and paste your responses to similar Google reviews. But you need to understand that these same responses can be disengaging for your audience.
If your customers are making the effort to write a review, it is your responsibility to address them individually too. This will show that you read their messages personally and care about responding to them separately.
-
Aggressive Responses
Negative or offensive reviews from angry customers can make you defensive and aggressive in your responses. But hold on—refrain from writing such cruel replies, as this will leave a bad impression on you.
Instead, stick to your professional approach and be courteous in your responses. Address their objections but in an empathetic and professional tone.
-
Deleting All Negative Responses
Deleting negative reviews is tempting, but it’s a great mistake you are making. This is because viewers prefer transparency and genuineness over excessive praise.
Today’s smart consumers understand that businesses will have some shortcomings. Therefore, if they only see positive reviews, they are skeptical about their authenticity. So avoid deleting all negative reviews.
-
Making Spelling Mistakes
Spelling mistakes in Google review responses can leave a bad impression on your professionalism. In this era of AI and digitalization, if you still make spelling mistakes, it shows your technical unawareness.
With such spelling errors, your online viewers will quickly judge you as careless and unprofessional. Therefore, use AI and other spellchecking apps to proofread your responses before posting.
-
Not Showcasing Positive Reviews
Your positive reviews are your greatest marketing tool. So, if you are not using them actively to promote your brand, then you are mistaken. Highlight your positive reviews on your Google My Business Profile.
Share the best of your Google reviews on your Instagram and Facebook stories. People will show interest in you if they see that you can deliver satisfactory services to your customers.
-
Being Proud To Say A Sorry
Do not hesitate to apologize if the mistake is yours in your Google review responses. Negative reviews are great eye-openers, and if you find some truly addressing your shortcomings, be humble enough to apologize.
Giving counterarguments to negative replies without apologizing can further aggravate the angry client. This will lead to more negative reviews, which you surely do not want.
Conclusion: Avoid Common Mistakes in Google Responses Today!
In this age of digital supremacy, your online responses, especially those on your Google reviews, can make or break your reputation. So, avoid these common mistakes to turn your reputation to new heights through Google reviews.
However, it can be confusing for beginners to understand the dynamics of Google review responses initially. To amplify your business reach, you can avail of growth services from Buyreviewz.
